Press Release: Parex Recieves Advertising Excellence Award from Walls and Ceilings Magazine

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Carie Yaka, Marketing Communications Manager



Parex Recieves Advertising Excellence Award from Walls and Ceilings Magazine


Anaheim, CA — January 10, 2011 - Parex USA is proud to announce that the Parex brand has won an "Advertising Excellence Award" from BNP's Walls & Ceilings Magazine.

The Parex advertisement depicts Parex Optimum EIFS' ability to withstand a multiple weather conditions while allowing the structure to remain comfortable and energy efficient. The campaign was ranked as the top recognized advertisement by the AdScore Publication Research Advertising Readership Study in the EIFS, Stucco and Plaster category. The ad garnered the top position of over 3/4th of key decision makers in the category.

"This confirms that Parex is gaining momentum and brand recognition in the market place," said Quenton Roehricht, Brand Manager. "With the launch of Parex Optimum EIFS, Parex USA has experienced continued growth in premium systems as the industry continues to embrace systems that are of higher value and performance. We are very proud of this achievement as it reinforces a growing demand for premium systems."



About Parex USA

Parex USA, Inc., a California Corporation, is a subsidiary of the ParexGroup, one of the world's leading manufacturers of specialty chemicals and ready-to-use mortars for the construction industry. With 64 manufacturing sites and 9 R&D centers in 22 countries, the ParexGroup employs more than 3,700 industry professionals who are the cornerstone of this thriving global organization. To learn more about Parex USA, Inc., please visit



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