Press Release: Parex USA Announces the launch of LaHabra Exterior Installation Finish Systems (EIFS)

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Carie Yaka, Marketing Communications Manager



Parex USA Announces the launch of LaHabra Exterior Installation Finish Systems (EIFS)


Anaheim, CA — July 07, 2010 - Parex USA, Inc. the parent company of leading building material brands; Parex, Teifs, LaHabra, El Rey Stucco, and Merkrete today announced the launch of LaHabra Exterior Installation Finish Systems (EIFS).

The EIFS product line is targeted for those who are LaHabra loyalists looking for the option of EIFS for both residential and lite-commercial purposes. LaHabra EIFS offers superior energy performance, moisture management, versatile design, low maintenance and long-term durability.

"The addition of EIFS as an offering for LaHabra showcases the brand's position as it continues to advance in the national market," said Jennifer Pregowski, Brand Manager. "LaHabra is aiming high on product innovation, excellence in service, customer satisfaction, and trusted value."

LaHabra offers three types of high performance EIFS to provide the best in both price and performance: LaHabra Insul-Flex Standard / LaHabra Insul-Flex WaterMaster / LaHabra Insul-Flex WaterMaster LCR

Insul-Flex WaterMaster and Insul-Flex WaterMaster LCR are LaHabraís premiere EIFS. These systems use a proprietary liquid applied, water-resistive barrier with integrated drainage that delivers maximum moisture protection.

LaHabra EIFS add to the R-value of a home or building wall. Since EIFS are used on the outside of the building, studs do not break the continuity of the insulation. LaHabra EIFS acts as a blanket of continuous insulation wrapped around the exterior of the building or home. For more information about LaHabra EIFS, visit



About Parex USA

Parex USA, Inc., a California Corporation, is a subsidiary of the ParexGroup, one of the world's leading manufacturers of specialty chemicals and ready-to-use mortars for the construction industry. With 64 manufacturing sites and 9 R&D centers in 22 countries, the ParexGroup employs more than 3,700 industry professionals who are the cornerstone of this thriving global organization. To learn more about Parex USA, Inc., please visit



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