Press Release: Parex USA Announces ColorFast Enhanced Proprietary Pigment System

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Carie Yaka, Marketing Communications Manager



Parex USA Announces ColorFast Enhanced Proprietary Pigment System

Pigments include a warranty against fading and designed to provide bolder, brighter colors


Anaheim, CA — January 17, 2012 - Parex USA, Inc. the parent company of leading building material brands; Parex, LaHabra , El Rey, Teifs, and Merkrete today announced the launch of the Parex ColorFast Pigment System.

The new ColorFast pigments are designed to meet the needs of projects requiring bolder, brighter colors. This system increases the range of color options, creating a broader spectrum of more vibrant colors. The advanced technology behind the ColorFast Pigment System incorporates an inorganic blend of high-quality pigments to help avoid unsightly fading issues.

"ColorFast pigments provide unparalleled quality, durability and performance," said Heidi Larsen, Product Manager. "Discerning architects, owners and builders can now specify vivid colors with superior fade resistance for their premier projects."

ColorFast pigments can be used with any Parex USA, Parex, LaHabra, El Rey, Teifs or Variance acrylic finishes or coatings. Aside from the increased color palette, the ColorFast System offers longer lasting color (UV fastness), enhanced opacity, increased water resistivity, and improved tack for less dirt pick-up. When used with Parex Exterior Finishes or Coatings, Parex USA offers an unprecedented anti-fade warranty with ColorFast pigments. With the environment in mind, all Parex ColorFast pigments are VOC and APEO-free.

To learn more about the Parex Colorfast Pigment System, visit



About Parex USA

Parex USA, Inc., a California Corporation, is a subsidiary of the ParexGroup, one of the world's leading manufacturers of specialty chemicals and ready-to-use mortars for the construction industry. With 64 manufacturing sites and 9 R&D centers in 22 countries, the ParexGroup employs more than 3,700 industry professionals who are the cornerstone of this thriving global organization. To learn more about Parex USA, Inc., please visit



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