Press Release: PAREX USA ANNOUNCES THE ACQUISITION OF THE VARIANCE PRODUCT LINE

ParexUSA
Media Inquiries Contact:
Carie Yaka, Marketing Communications Manager
714.333.3220
Carie.Yaka@ParexUSA.com

FOR IMMEDIATE RELEASE:

 

PAREX USA ANNOUNCES THE ACQUISITION OF THE VARIANCE PRODUCT LINE

Long Term Licensing Agreement Gives Exclusive Global Rights to Market, Sell and Manufacture

 

Anaheim, CA — December 08, 2011 - Parex USA, Inc. the parent company of leading building material brands; Parex, LaHabra , El Rey Stucco, Teifs, and Merkrete today announced the acquisition of the exclusive global rights to market, sell and manufacture the Variance product line under a long term licensing agreement with Variance Finishes, LLC.


Variance products are specialty acrylic finishes which offer virtually unlimited color, texture and design options. Their products are used for interior and exterior environments and are similar to the Parex USA Select Finish line. Going forward the Variance products and the Select Finish products will be merged together and will be marketed under the Variance brand and sold as a Parex USA product.


"Parex USA sees this as great opportunity for this Variance Finish offering as an extension of our Specialty finish offering," said Buck Buchanan, Vice President of Sales and Marketing for Parex USA. "The design capabilities of Variance Finishes offer unlimited options and we are excited for this new venture."


Rob Knight, the President of Variance Finishes, LLC, will join Parex USA as the Product Development Manager for the Variance product line.


For more information regarding Variance, Select Finish and other innovative products from Parex USA visit www.parexusa.com.

 

 

About Parex USA

Parex USA, Inc., a California Corporation, is a subsidiary of the ParexGroup, one of the world's leading manufacturers of specialty chemicals and ready-to-use mortars for the construction industry. With 64 manufacturing sites and 9 R&D centers in 22 countries, the ParexGroup employs more than 3,700 industry professionals who are the cornerstone of this thriving global organization. To learn more about Parex USA, Inc., please visit www.parexusa.com.

 

 

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